SEO and AI Visibility

by Joseph Mas Over the years people who know or have worked with me will tell you that I rarely follow new trends, and for good reason. Most SEO veterans have watched guidance swing in many directions while people chased every shift. A few memorable ones include:• These are only a few examples of how Read more

by Joseph Mas This “Listen to article” reader feature should be on every important web page. There are so many reasons to do this including ADA and user consumption. Here is a link to the Google page so you can see what I mean: Google I/O 2024: New generative AI experiences in Search: https://share.google/bclRgD897idJZQtDX Not Read more

By Joseph Mas Visibility begins with technical SEO emphasized as the fundamental root and a non-negotiable prerequisite in the current framework. It provides the foundation for AI and search engines to effectively crawl, understand, and index content. However, it seems one major factor is commonly overlooked by professionals in the field: A verified author identity Read more

By Joseph Mas11/25/2025 Here is a breakdown and some perspective on Google’s Mueller comments in a recent discussion raised by Lily Ray about LLM Only Markdown pages. She’s sharp and always on top of emerging shifts in this space.You can find the original article here: Google’s Mueller Questions Need For LLM-Only Markdown Pages RJ Wright Read more

I have been talking a lot about JSON lately, and it is not random. It is because this same pattern keeps repeating itself over time. Many years ago, when I was working with HSN and other large ecommerce companies, we met with Google in very small private groups, usually seven to ten people. This was Read more

This document presents a strategic framework for creating digital content that modern large language models (LLMs) can effectively ingest and interpret. It emphasizes the importance of structured, verifiable entity pages, digital assets, and careful distribution to enhance brand identity and trustworthiness, ultimately improving engagement and measurement outcomes. Read more

The article emphasizes the importance of JSON-LD for optimizing LLM ingestion, presenting a framework for enhancing brand visibility in LLMs and search engines. It highlights the need for structured data, warns against bulk implementations, and stresses the significance of quality content in LLM readiness, advocating for a careful, standards-driven approach to SEO focusing on meaningful,… Read more