By Joseph Mas
Posted: 10-25-2025
I’ve officially stepped away from Razor Rank, a consecutive year Premiere Google Partner agency and Inc 5000 company I co-founded and helped build, with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path.
I have countless memories from my tenure as CKO, for more detail about my experience at Razor Rank.
I’ve been in SEO, development, and marketing since the beginning, back when the web was raw HTML, before Google existed, when Netscape was the browser, and only the Unix crowd knew how deep the rabbit hole went. I’ve ridden every wave since then, and it’s been my life’s passion – from nuclear physics, to the rise of the internet, the explosion of websites, the evolution of search, and now AI Visibility itself rising like Goliath.
The next phase of work focuses on AI Visibility, documenting how information is structured, authored, and verified for reliable interpretation by AI systems.
There is a paradigm shift already in motion with the advent of AI. After three and a half decades in algorithmic systems and development, from nuclear labs to the evolution of the web, I know what these transitions look like.
This was originally posted on Linked In and the response I got was overwhelming. My journey with Razor Rank was amazing and the people I was blessed to cross paths with are still blessings to this day. I believe what I enjoy most is seeing people go from Razor Rank to some of the largest brands that exist. Its just amazing…
Nothing beats passing the torch.