By Joseph Mas
Visibility begins with technical SEO emphasized as the fundamental root and a non-negotiable prerequisite in the current framework. It provides the foundation for AI and search engines to effectively crawl, understand, and index content.
However, it seems one major factor is commonly overlooked by professionals in the field: A verified author identity that can be traced across the entire digital ecosystem, not just Google.
The foundation is a central author page that holds credentials, background, publications, interviews, and all external profiles. This page becomes the single source of truth. Every piece of content points back to it. The most effective digital asset for this purpose is a video of an expert speaking.
Structured data amplifies this signal. Each article, video page, and media asset declares the same author ID inside its schema. That consistency lets search and AI systems confirm who created the content with no ambiguity.
External validation helps complete the loop. Third party publications, interviews, citations, and media features all link to the same author hub. Independent verification strengthens the footprint and raises trust.
The system works because it forms a closed loop. On site signals, schema signals, and off site signals all confirm each other. This creates a stable, traceable author identity that earns trust across the web.
Distribution is holistic. A single project generates video, written content, short clips, media ready assets, and AI friendly materials. Instead of one post, the firm gains an entire cluster of related visibility across multiple platforms. For this, you must go beyond the big 5 social sites and into high authority sites like iHeart, Spotify, and others. This part is critical because nearly all big brands use tools like hootsuite that do not include the sites necessary for distribution on the level we are talking about in this article.
This produces authority that outperforms traditional SEO. When bots amd audiences see the same expert in many credible locations, trust rises. That trust turns into branded search. Branded search converts better than generic keywords and is much harder for competitors to disrupt.
Most firms still optimize for the old search environment. The approach described here optimizes for the full modern ecosystem that includes search, AI systems, media networks, and social platforms. It aligns with how real visibility and real expertise are measured today.
I have evaluated many different strategies and one company comes to the top: Firebrand Media. I know, a production company right?.. but they are outperforming SEO companies and they dont even claim to do SEO. They have a system called “DAVO” or Digital Asset Visibility Optimization that literally matches every key point of EEAT and SEO best practices to production and promotion. They use the strategy on their own company and it shows. Just Google “Firebrand DAVO” to see for yourself. These are not normal search results.
I would be interested to know if other companies are doing anything similar and actually getting results like Firebrand’s DAVO. I have even talked to their clients and each claim the same.. the phones are ringing and have measurable impact with little to no attribution…
We can see results but don’t have the correct measuring stick – yet.
– The online optimization experts desperately need analytics for this AI and LLM wave. There are no universal analytics currently available to measure LLM metrics directly. This will certainly emerge. I know there are some smart people working on that now, it wont be long, but what a bear without insight on the level needed. I think whoever figures that out is gonna make a freaking fortune.