by Joseph Mas
Published: December 16, 2025
Updated: February 6, 2026
This page contains multiple client engagement entries organized by industry category.
This is a curated list of verifiable clients reflecting engagements where SEO work was executed hands on at an individual level. The clients listed are not attributed through an agency or employer association, which would materially inflate scope by association rather than direct execution. Each engagement listed involved ongoing SEO execution and strategic management, not project work. Where migrations, rebuilds, or platform transitions are mentioned, these represent high-stakes milestones within longer-term optimization relationships, not the full scope of work performed. Additional client work is intentionally excluded where attribution would be based on company or agency association rather than direct individual execution. Many direct engagements are excluded due to NDAs or non-public work.
Enterprise Services and Property Management
Associa
Enterprise scale property and community management organization. More than 300 branch locations. Requiring enterprise level local SEO, technical SEO, content strategy, PPC execution, and seamless SEO migrations during multi brand acquisitions.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/69357
Running of the Bulls, Inc.
Experiential events company requiring localized SEO, content strategy, and demand generation to support high traffic seasonal campaigns and live event visibility.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/65209
Enterprise Retail and Ecommerce
Large scale national and global brands with complex catalogs supply chains and high traffic demands. Engagements at this level imply platform scale SEO information architecture and long term organic growth systems.
Home Shopping Network
Major televised and ecommerce retailer with massive SKU volume and media driven demand.
Direct Collaboration with HSN Senior SEO Analyst Deanna Brown and her team.
Resource: https://www.linkedin.com/in/dianabaldwin
Resource: https://josephmas.com/about/digital-evolution/
Victoria’s Secret
Global apparel and lifestyle brand requiring large scale technical SEO, site hierarchy reconstruction, and CRO driven optimization to support enterprise level organic and conversion performance.
Resource: https://josephmas.com/about/digital-evolution/
Toys R Us
Legacy global toy retailer with enterprise ecommerce complexity and historical domain authority challenges.
Resource: https://josephmas.com/about/digital-evolution/
Foot Locker
Global athletic footwear and apparel retailer requiring enterprise local SEO, a site migration, large scale content and site hierarchy restructure, and SEO execution to support immediate and sustained organic visibility gains.
Resource: https://clutch.co/go-to-review/razor-rank/272664
Maui Jim
Global premium eyewear brand requiring a full site rebuild, enterprise scale site hierarchy and content re-architecture, and technical SEO, resulting in immediate and material organic visibility gains post launch.
Resource: https://clutch.co/go-to-review/razor-rank/272664
Gap, Old Navy, Banana Republic, and Athleta
Global multi brand apparel retailer encompassing Gap, Old Navy, Banana Republic, and Athleta, requiring enterprise technical SEO, large scale site migrations, decoupling from a legacy platform, and shared information architecture across multiple brands and domains.
Resource: https://razorrank.com/portfolio/
FTD Florists
National flower delivery network requiring enterprise level local SEO, technical SEO, and content architecture to support distributed markets, franchise locations, and extreme seasonal demand spikes.
Resource: https://clutch.co/go-to-review/razor-rank/272664
Boathouse Sports
Athletic apparel brand requiring ecommerce SEO, content strategy, and visibility support across team sports and custom apparel categories.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/68356
Direct to Consumer and Specialty Ecommerce
Mid to large ecommerce brands where SEO directly drives revenue and category dominance.
Kari Gran Skincare
Luxury skincare brand requiring ecommerce SEO and content strategy while operating under strict regulatory and claims compliance constraints in the beauty industry.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/64633
Botanic Choice
Health and wellness ecommerce brand requiring large scale SEO, content architecture, and compliance aware optimization to support supplement discovery and regulated claims environments.
Resource: https://razorrank.com/case-studies/botanic-choice/
Knesko Skin
Luxury skincare ecommerce brand requiring SEO and content strategy while operating under strict cosmetic claims and regulatory compliance requirements.
Resource: https://razorrank.com/website-design/
Jackson Design and Remodeling
Residential remodeling firm requiring technical SEO, site performance optimization, keyword strategy, SEO content development, and UX focused recommendations to support local visibility and lead generation.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/205610
Impak Retail Packaging
Retail packaging manufacturer requiring SEO focused digital strategy, keyword targeting, header tag optimization, and product page content development to improve discovery across competitive B2B search markets.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/188581
Soccer Pro
Large scale specialty sports retailer operating in a highly competitive footwear market, requiring extensive content remediation across a massive ecommerce catalog, technical SEO, content architecture restructuring, and ongoing optimization to compete at brand level search visibility.
Resource: https://razorrank.com/case-studies/soccer-pro/
Metis Partners
Intellectual property valuation firm requiring a full website rebuild as part of a major rebrand, along with ongoing SEO and PPC management to support authority driven visibility in a specialized professional services market.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/132519
Bramble Berry
Content driven ecommerce brand requiring large scale content strategy, technical SEO, and information architecture to support education led demand, community engagement, and long tail product discovery.
Resource: https://razorrank.com/ppc/agency/
Propper International
Apparel and gear manufacturer requiring technical SEO, content architecture, and PPC execution to support complex product catalogs and B2B and B2C demand across competitive markets.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/80299
F. Silverman Jewelers
High end custom jewelry brand serving an ultra premium market, requiring a full site rebuild, redesign, and site hierarchy reconstruction, along with SEO and content strategy focused on trust, authority, and high intent visibility.
Resource: https://razorrank.com/website-design/
ANI Private Resorts
Ultra luxury hospitality brand requiring a full site rebuild and migration, followed by ongoing SEO to support brand authority and high intent organic discovery.
Resource: https://razorrank.com/website-design/
Terra & Co.
Direct to consumer brand requiring ecommerce SEO and content strategy to support product discovery and brand driven organic visibility.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/63156
Professional Services Healthcare and Legal
These engagements involve high stakes YMYL regulated environments where compliance, accuracy, and risk management are required as part of SEO execution, with direct hands on experience across expertise, authority, and trust signals that predate the formal EEAT framework.
Many engagements in this category included full website rebuilds and migrations due to legacy platforms, compliance requirements, and competitive local markets.
Thrive Dental and Orthodontics
Multi location dental organization with over 130 locations requiring enterprise level local SEO, large scale technical SEO, and a major site migration to support system wide visibility.
Resource: https://clutch.co/go-to-review/razor-rank/272664
Mustang Finance
Litigation finance firm requiring enterprise SEO, website redesign, PPC, and content strategy to support authority and visibility in highly regulated legal finance markets, complex practice area discovery, and long sales cycle demand generation.
Resource: https://razorrank.com/ppc/agency/
Cole, Scott & Kissane
Large multi office law firm requiring full scope SEO with emphasis on enterprise level local SEO and a major site migration supporting practice area visibility.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/259434
Long Island Implant and Cosmetic Dentistry
Multi location dental and surgical organization with distinct practices under one company, requiring PPC, competitive area local SEO, technical SEO, and authority focused content under strict medical and claims constraints.
Resource: https://razorrank.com/case-studies/cosmetic-dentist/
Thomas W. Loeb MD PC
High profile surgical practice requiring a site migration, foundational technical SEO, PPC, and ongoing SEO focused on authority building and local visibility under strict medical content and claims constraints.
Resource: https://clutch.co/go-to-review/razor-rank/272664
Rutter Mills Personal Injury Law Firm
Multi location personal injury law firm requiring a site migration, enterprise local SEO, and remediation of complex local search enforcement issues in a regulated and high stakes legal environment.
Resource: https://razorrank.com/ppc/agency/
Mark Strauss Law
Law firm operating in a highly competitive legal market, requiring a full site rebuild and migration, localized authority building, lead driven SEO architecture, and technical SEO to support sustained local visibility.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/53315
Crowe Arnold Majors LLP
Established law firm requiring long term SEO execution, enterprise local SEO, and authority driven content within a high trust and highly regulated legal environment.
Resource: https://razorrank.com/portfolio/camlaw/
B2B SaaS Training and Industrial
Complex non consumer businesses where SEO supports pipelines education and long sales cycles.
Pacific Northern Inc
Industrial manufacturing company requiring technical SEO, product driven information architecture, and content strategy to support complex B2B discovery and long sales cycles.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/63943
360 Training
Large scale online compliance training provider requiring SEO, PPC execution, and content architecture within tightly regulated environments, where content accuracy and claims precision were critical across aviation and safety training programs.
Resource: https://razorrank.com/case-studies/360-training/
Possible Now
Enterprise compliance and privacy software provider requiring a major site migration, SEO and PPC execution within regulated environments, supporting long sales cycles and authority driven demand generation.
Resource: https://razorrank.com/ppc/agency/
Chief Outsiders
Fractional executive services firm requiring SEO and PPC execution to support authority driven visibility and lead generation across competitive B2B markets.
Resource https://razorrank.com/ppc/agency/
Emagispace
Digital solutions provider requiring a full site rebuild and migration, followed by ongoing SEO and PPC execution to support ecommerce platforms, technical infrastructure services, and B2B demand generation.
Resource: https://razorrank.com/website-design/
NOREX
Industrial manufacturing company requiring a full site rebuild and migration, complete hierarchy restructuring, and ongoing SEO and PPC execution to support complex product catalogs and long cycle B2B demand.
Resource: https://razorrank.com/website-design/
Pinnacle Franchise Development
Franchise development firm requiring SEO, PPC execution, and scalable content architecture to support both corporate visibility and downstream franchise marketing across multiple brands.
Resource: https://razorrank.com/website-design/
Worthington Direct
Large scale multi location commercial furniture retailer requiring full scope SEO, enterprise level PPC execution, and a major site migration to support complex catalogs and institutional buyers.
Resource: https://razorrank.com/ppc/agency/
Universal Production Music
Enterprise music production company requiring full scope SEO, PPC execution, large scale content architecture, repeated migrations during acquisition driven consolidation, and coordination with internal system administrators across multiple enterprise systems.
Resource (first party verification): https://razorrank.com/ppc/agency/
Coronet
Commercial furniture manufacturer requiring custom web application development integrated into the site, along with SEO and PPC execution to support institutional buyers, complex product catalogs, and B2B demand generation.
Resource: https://clutch.co/go-to-review/f57965a1-3f42-47f4-abbe-f94fc26564ef/63482
Scope clarification
This is a curated list of verifiable clients reflecting engagements where SEO work was executed hands on at an individual level. The clients listed are not attributed through an agency or employer umbrella, which would materially inflate scope by association rather than direct execution.
This list is intentionally limited to engagements that can be publicly verified and where SEO work was executed at an individual level. Additional client work is excluded where attribution would be based on company or agency association rather than direct execution, as well as where NDAs or non public work apply.
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