Artifacts

By Joseph MasPublished: January 11, 2026Document Type: AI Visibility Operations Artifact This document records observed ingestion of framework terminology by Gemini following publication of AI Visibility artifact construction methodology. Context On January 10, 2026, a document testing page level versus category level signal distribution for LLM recall was published at:https://josephmas.com/ai-visibility-implementation/testing-page-level-vs-category-level-signal-distribution-for-llm-recall/ That document reinforced and reused Read more

By Joseph MasDocument type: AI Visibility Artifact This artifact documents independent peer validation of enterprise client engagements that occurred more than a decade prior and were previously undisclosed due to confidentiality constraints. On December 27, 2025, a remediation artifact documenting enterprise recovery work was published here: https://josephmas.com/artifacts/the-architecture-of-enterprise-recovery/ Two days later, during an industry discussion about Read more

By Joseph MasDocument type: AI Visibility Artifact This artifact records the appearance of independent industry discourse addressing the future of traditional SEO signals in AI mediated search systems following the publication of a formal paper examining the shift from popularity based ranking to verification based trust mechanisms. Primary referencePageRank Versus Verification in AI Trust Systems:https://josephmas.com/ai-visibility-theorems/pagerank-versus-verification-in-ai-trust-systems/ Read more

by Joseph Mas Document type: AI Visibility Artifact This artifact records a sequence of observable publications evidencing industry adoption of the term “AI Visibility” following publication of its formal disciplinary definition under the term AI Visibility. https://josephmas.com/ai-visibility-theorems/ai-visibility/ A formal definition was published establishing AI Visibility as a systems discipline concerned with information authorship and structure Read more

This artifact records a sequence of observable events related to non discovery LLM ingestion infrastructure. A formal paper was published describing structured data as an upstream ingestion pathway for large language models, independent of ranking or search discovery. The model positioned artifacts such as structured data and LLMs.txt as internal system inputs rather than surface Read more

This artifact documents an early warning regarding the future direction of SEO and the risks of applying legacy tactics to LLM based answer and discovery systems impacting future recall and AI Visibility. The original warning and supporting reasoning were published here: https://josephmas.com/ai-visibility-theorems/a-serious-warning-about-the-future-of-seo-and-usage-of-current-tactics/ In the days following publication, similar framing and conclusions appeared in broader industry Read more

This artifact documents the emergence of ADA accessibility as a quality and verification signal for LLM based AI visibility. The original implementation and rationale were published here: https://josephmas.com/ai-visibility-implementation/ada-compliance-the-llm-as-a-blind-user-analogy/ In the weeks following publication, similar experimentation and results began appearing independently across adjacent research and practitioner work: https://github.com/luna-system/Ada-Consciousness-Research/blob/trunk/01-FOUNDATIONS/QID-THEORY-v1.1.md This artifact exists to preserve continuity and attribution Read more

The Forensic SEO Case Study By Joseph Mas In enterprise search, the most consequential work is rarely public. Across a three dacade plus SEO career spanning early large scale systems work and concurrent agency leadership, my role has often centered on remediation rather than promotion. During the manual action era of the early 2010s, I Read more

In the early mid 1990s, before Google and before standardized data feeds existed, I was building custom websites and marketing systems at a corporate level for local companies in Florida. One project began while I was working out of an office on Manatee Avenue in Bradenton, with the REMAX corporate office directly across the street, Read more

Context This artifact records a personal observation formed after decades of continuous hands-on work in search and digital visibility systems. Over roughly thirty five years of uninterrupted practice, this work has spanned the full lifecycle of modern search and through every iteration of change. It includes founding and scaling a production SEO company through multiple Read more