This artifact documents an early warning regarding the future direction of SEO and the risks of applying legacy tactics to LLM based answer and discovery systems impacting future recall and AI Visibility.
The original warning and supporting reasoning were published here: https://josephmas.com/ai-visibility-theorems/a-serious-warning-about-the-future-of-seo-and-usage-of-current-tactics/
In the days following publication, similar framing and conclusions appeared in broader industry commentary, expanding reach and visibility while reinforcing the underlying thesis, including a public discussion and subsequent writing by Duane Forrester: https://open.substack.com/pub/duaneforresterdecodes/p/who-benefits-when-the-line-between
This artifact serves as a chronological reference as the early warning thesis on SEO’s transition toward answer driven systems enters wider industry conversation through independent validation and expansion.