Joseph Mas

Home » Archives for Joseph Mas » Page 5

Joseph Mas

  • Using Public Custom GPTs to Control Narrative and Create Verification Signal

    Joseph Mas

    By Joseph MasPublished: 12/14/2025Revised: 1/6/2026 This document describes a method for using public custom GPTs to control narrative and establish verification signals across LLM platforms. Public custom GPTs can function as controlled narrative interfaces on high-authority platforms. They allow direct control over what users see when asking about an entity while creating verification signals that Read more

  • Google algorithm update Dec 2025 – mostly reinforcing existing principles.

    Joseph Mas

    By Joseph MasDocument type: SEO Field Note Google appears to be reinforcing long standing fundamental principles. The Google Update can be found here posted by Search Engine Journal: https://searchengineland.com/google-december-2025-core-update-rolling-out-now-465852 EEAT Signal Strengthening This latest update concerning EEAT didn’t point out too much that was new, but they are reinforcing the signal strength. Google is getting Read more

  • How LLM Ingestion Patterns Emerged Inside Google AI Systems

    Joseph Mas

    How an LLM Framework Anticipated Google’s AI Pivot Posted by: Joseph MasDocument Type: AI Visibility Theorems Published: 11/10/2025Revised: 1/7/2025 The scientific man does not aim at an immediate result. He does not expect that his advanced ideas will be readily taken up. His duty is to lay the foundation for those who are to come Read more

  • Links, Identity & LLM Visibility: A Pragmatic Guide for Content Creators

    Joseph Mas

    By Joseph Mas An observation for content creators and for anyone optimizing creator content. It is not meant to be all inclusive and it does not replace solid technical SEO fundamentals or on-page best practices that every white hat professional should follow. What it does offer is a set of additional insights that help you Read more

  • LLM Batch Training vs Google Index Refresh

    Joseph Mas

    by Joseph Mas Coming from the SEO world, Google index refreshes were typically a big deal, sometimes rewarding, sometimes brutal, and it happened every 3 to 6 months (its also not the same as an algo update). Extending this cycle to LLMs seems logical. Although, there is no definitive public number for all LLMs, but Read more

  • Google Giveth and Google Taketh Away

    Joseph Mas

    Google Giveth and Google Taketh By Joseph MasDocument type: SEO Field NoteRevised: 1/6/2026 A field note on recurring Google algorithm patterns and their operational impact. Over time, Google has repeatedly introduced, emphasized, and later deprioritized specific tactics while its core quality principles have remained largely consistent. This field note documents a recurring pattern observed across Read more

  • Voice First and ADA Accessibility – the future of..

    Joseph Mas

    by Joseph Mas Update January 2026. A related artifact documents subsequent independent experimentation and validation of this approach: https://josephmas.com/artifacts/ada-accessibility-as-an-ai-visibility-quality-signal/ This post captures early exploratory thinking on voice first interfaces and ADA accessibility as signals for AI visibility and is preserved in its original, unpolished form. This article provides information on ADA Compliance and its importance Read more

  • A Framework for Digital Authorship and Authority for AI

    Joseph Mas

    By Joseph Mas Doctype: AI Visibility Theorem Visibility begins with technical SEO emphasized as the fundamental root and a non-negotiable prerequisite in the current framework. It provides the foundation for AI and search engines to effectively crawl, understand, and index content. However, it seems one major factor is commonly overlooked by professionals in the field: Read more

  • A Warning for SEOs About Where Current Tactics Are Leading

    Joseph Mas

    By Joseph Mas Document type: AI Visibility TheoremRevised: 1-6-2025 What works for visibility today is quietly weakening future visibility. This is not a tactical guide. This is a warning about how current search incentives and tactics may backfire as search shifts toward AI and AI agents. Across the full evolution of Google search, from its earliest Read more

  • Markdown Pages for Google versus LLMs

    Joseph Mas

    By Joseph MasPublished: 11/25/2025Revised: 1/6/2025Document type: AI Visibility Field Note Observation Recent discussion around LLM only Markdown pages highlighted differences between how Google Search and large language models ingest and interpret content for recall, following comments by John Mueller in a thread raised by Lily Ray. Context The discussion emerged from commentary on whether Markdown Read more