Joseph Mas
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Clean Data Beats Clever Prompts
By Joseph Mas Published: 11/23/2025Revised: 1/6/2026Document type: AI Visibility Field Note AI Visibility Field Notes This field note documents why clean structured data functions as the primary constraint for reliable AI ingestion, and why downstream prompt techniques cannot compensate for weak or ambiguous data foundations. Observation Across multiple generations of search and retrieval systems, cleanly Read more
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A Practical Framework for LLM Consumption
This document presents a strategic framework for creating digital content that modern large language models (LLMs) can effectively ingest and interpret. It emphasizes the importance of structured, verifiable entity pages, digital assets, and careful distribution to enhance brand identity and trustworthiness, ultimately improving engagement and measurement outcomes. Read more
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JSON – The Silent Data Highway (LLM Ingestion)
The article emphasizes the importance of JSON-LD for optimizing LLM ingestion, presenting a framework for enhancing brand visibility in LLMs and search engines. It highlights the need for structured data, warns against bulk implementations, and stresses the significance of quality content in LLM readiness, advocating for a careful, standards-driven approach to SEO focusing on meaningful,… Read more
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Official Departure from Razor Rank
By Joseph MasPosted: 10-25-2025 I’ve officially stepped away from Razor Rank, a consecutive year Premiere Google Partner agency and Inc 5000 company I co-founded and helped build, with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path. Read more
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Higher Fluid Intelligence is Associated with More Structured Cognitive Maps
Originally posted on Reddit in Cognitive Science (r/cognitivescience) by Joseph Mas, username CrypticDarkmatter by Joseph Mas I found this research interesting and related to what I’m working on. Neuroscientists at Max Planck discovered that higher intelligence correlates with how well the brain encodes spatial relationships between objects, not just memory capacity. Cited Research: https://www.psypost.org/higher-fluid-intelligence-is-associated-with-more-structured-cognitive-maps/ A Read more