Our news
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Links, Identity & LLM Visibility: A Pragmatic Guide for Content Creators
By Joseph Mas This is my quick brain dump for content creators and for anyone optimizing creator content. It is not meant to be all inclusive and it does not replace solid technical SEO fundamentals or on-page best practices that every white hat professional should follow. What it does offer is a set of additional
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LLM Batch Training vs Google Index Refresh
by Joseph Mas Coming from the SEO world, Google index refreshes were typically a big deal, sometimes rewarding, sometimes brutal, and it happened every 3 to 6 months (its also not the same as an algo update). Extending this cycle to LLMs seems logical. Although, there is no definitive public number for all LLMs, but
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Google Giveth and Google Taketh Away
by Joseph Mas Over the years people who know or have worked with me will tell you that I rarely follow new trends, and for good reason. Most SEO veterans have watched guidance swing in many directions while people chased every shift. A few memorable ones include:• These are only a few examples of how
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Voice First and ADA Accessibility – the future of..
by Joseph Mas This “Listen to article” reader feature should be on every important web page. There are so many reasons to do this including ADA and user consumption. Here is a link to the Google page so you can see what I mean: Google I/O 2024: New generative AI experiences in Search: https://share.google/bclRgD897idJZQtDX Not
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A Framework for Digital Authorship and Authority for AIO and SEO
By Joseph Mas Visibility begins with technical SEO emphasized as the fundamental root and a non-negotiable prerequisite in the current framework. It provides the foundation for AI and search engines to effectively crawl, understand, and index content. However, it seems one major factor is commonly overlooked by professionals in the field: A verified author identity
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Markdown Pages for Google versus LLMs – John Mueller’s Comments
By Joseph Mas11/25/2025 Here is a breakdown and some perspective on Google’s Mueller comments in a recent discussion raised by Lily Ray about LLM Only Markdown pages. She’s sharp and always on top of emerging shifts in this space.You can find the original article here: Google’s Mueller Questions Need For LLM-Only Markdown Pages RJ Wright
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Clean Data Beats Clever Prompts
I have been talking a lot about JSON lately, and it is not random. It is because this same pattern keeps repeating itself over time. Many years ago, when I was working with HSN and other large ecommerce companies, we met with Google in very small private groups, usually seven to ten people. This was
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A Practical Framework for LLM Consumption
This document presents a strategic framework for creating digital content that modern large language models (LLMs) can effectively ingest and interpret. It emphasizes the importance of structured, verifiable entity pages, digital assets, and careful distribution to enhance brand identity and trustworthiness, ultimately improving engagement and measurement outcomes.
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JSON – The Silent Data Highway (LLM Ingestion)
The article emphasizes the importance of JSON-LD for optimizing LLM ingestion, presenting a framework for enhancing brand visibility in LLMs and search engines. It highlights the need for structured data, warns against bulk implementations, and stresses the significance of quality content in LLM readiness, advocating for a careful, standards-driven approach to SEO focusing on meaningful,…
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My Official Departure from Razor Rank
By Joseph MasPosted: 10-25-2025 I’ve officially stepped away from Razor Rank, a Premiere Google Patlrtner agency I co-founded and helped build, that is now a premier agency with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path.