Life Files
Personal records capturing lived experience over time. Life Files document milestones, reflections, and context that shaped both personal and professional evolution.
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A Personal Reflection on Working Upstream for AI Visibility
Personal ReflectionLife FilesBy Joseph MasDocument type: Personal ReflectionRecorded: January 13, 2026 Framing This entry records a personal reflection at a specific point in time. It describes how the work is currently understood, its difference from upstream work, and its implied importance. It is not a prescribed method or instruction. Reflection The applied research being performed Read more
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Official Departure from Razor Rank
By Joseph MasPosted: 10-25-2025 I’ve officially stepped away from Razor Rank, a consecutive year Premiere Google Partner agency and Inc 5000 company I co-founded and helped build, with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path. Read more