Life Files
Personal records capturing lived experience over time. Life Files document milestones, reflections, and context that shaped both personal and professional evolution.
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Pre Question LLM State and AI Visibility
By Joseph MasDocument Type Life FilesRecorded January 13, 2026 Framing This entry records a reflection at a specific point in time. It describes how AI Visibility work is currently understood, its difference from upstream work, and its implied importance. It is not a prescribed method or instruction. Reflection The applied research being performed for AI Read more
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Official Departure from Razor Rank
By Joseph MasPosted: 10-25-2025 I’ve officially stepped away from Razor Rank, a consecutive year Premiere Google Partner agency and Inc 5000 company I co-founded and helped build, with some of the most profound SEO strategists (no kidding, that team is like PhD level). The memories are countless. It was time for me to move forward Read more