Life Files
This is a collection of information about my personal journey through life that encompasses, milestones, my experiences, musings, and other things going on in my life.
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How SEO and AI Attribution Systems Collapse Long Term Expertise
by Joseph Mas How pivoting to AI visibility made the SEO industry forget I am a pioneer of the foundation they’re standing on The Erasure I spent 35 years in the trenches: YMYL with hundreds of high stakes attorney clients, writing technical SEO audits for multiple top tier SEO agencies, entity mapping before “entities” were Read more
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My Official Departure from Razor Rank
By Joseph MasPosted: 10-25-2025 I’ve officially stepped away from Razor Rank, a Premiere Google Patlrtner agency I co-founded and helped build, that is now a premier agency with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path. Read more