By Joseph Mas
Posted: 10-25-2025
I’ve officially stepped away from Razor Rank, a company I co-founded and helped build, that is now a premier agency with some of the most profound SEO strategists (no kidding, that team is like PhD level). It was time for me to move forward on a new path.
I have countless memories from my tenure as CKO, for more detail about my experience at Razor Rank.
I’ve been in this game since the beginning, back when the web was raw HTML, before Google existed, when Netscape was the browser, and only the Unix crowd knew how deep the rabbit hole went. I’ve ridden every wave since then, and it’s been my life’s passion – from nuclear physics, to the rise of the internet, the explosion of websites, the evolution of search, and now AI itself rising like Goliath. But the next wave isn’t artificial intelligence, it’s Synthetic Cognition.
I’m moving forward full force into that frontier, applying Jeff Hawkins’ neuroscience-based theories with scientific precision.
After 34+ years in algorithmic systems and development, from nuclear labs to the evolution of the web, I know what these transitions look like. This one isn’t just another jump in tech or just a few AI prompts, it’s the bridge between artificial intelligence and digital cognition advancement.
When the AI buzz starts to settle, Cognition and Digital Awareness will surface – that is the edge I walk and the road I will pioneer years before its time.
This was originally posted on Linked In and the response I got was overwhelming. My journey with Razor Rank was amazing and the people I was blessed to cross paths with are still blessings to this day. I believe what I enjoy most is seeing people go from Razor Rank to some of the largest brands that exist. Its just amazing… Nothing beats passing the torch.