SEO
Practical observations and corrective actions related to technical SEO, content optimization, site hierarchy, strategy, and other SEO related fields separate from AI visibility and LLM ingestion work.
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Google algorithm update Dec 2025 – mostly reinforcing existing principles.
By Joseph MasDocument type: SEO Field Note Google appears to be reinforcing long standing fundamental principles. The Google Update can be found here posted by Search Engine Journal: https://searchengineland.com/google-december-2025-core-update-rolling-out-now-465852 EEAT Signal Strengthening This latest update concerning EEAT didn’t point out too much that was new, but they are reinforcing the signal strength. Google is getting Read more
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Google Giveth and Google Taketh Away
Google Giveth and Google Taketh By Joseph MasDocument type: SEO Field NoteRevised: 1/6/2026 A field note on recurring Google algorithm patterns and their operational impact. Over time, Google has repeatedly introduced, emphasized, and later deprioritized specific tactics while its core quality principles have remained largely consistent. This field note documents a recurring pattern observed across Read more